🌮 Stop Not Niching Down

Welcome back, tacos! It’s been a wild few weeks here at Head Taco Headquarters. First was sickness, then hurricane Helene had us without power for a week. Thankfully we’re all fine and hopefully this marks a return to scheduled posting! I do want to mention that if you have the ability, you can donate to hurricane Helene relief: North Carolina donations, Tennessee donations.

Today’s note is about niching down, and why you should. When I first got started on my own I thought I had to do e v e r y t h i n g for every client:

Website, SEO/SEM, PPC ads, logo design, social media, email marketing, text message marketing, etc. Check out this legit screenshot from one of the first versions of my website in 2011:

And even though I got some decent-ish clients from those efforts, the work itself was killer. Also, in 2011, I wasn’t an expert - I had taught myself a little email marketing but that’s it. Sooo technically I couldn’t even do all the things I advertised. I was stressed, broke, etc. Moving on!

But when I started to suffer all the effects of being everything to everyone and not really effective at most of it, I realized I had to niche down and really focus on one thing.* My thing was Facebook ads for local business. Once I did that, my revenue literally took off, I was happier, my total number of clients decreased, I was able to charge more, the whole deal.

Life and business is easier when you don’t have to change gears all the time, shifting from website to seo to graphics to email to this or that. Just one.

If you don’t believe me, open up Instagram and check out any popular video reel that lands in your feed. Now look at that account, and I can almost guarantee you that all their videos are exactly the same theme. Different content, but the same exact framework for every one.

*And I need to point out that you can absolutely offer different products or services to clients, or have multiple income streams. But make them separate - don’t mix them into one slurry of non-standy-out content, ok?

What’s your one thing?