🌮 Pay Attention

One of the things that really helped my business grow early on, and keep growing at a decently sustained level was that I paid attention to customers’ experiences with me and with my brand. A few examples:

1. When I record a video or speak to an audience, I yawn. It’s a nervous reflex that I didn’t even know I had until I started making content and constantly yawning on those videos. I had to lean into it, otherwise I would have never made a single video. People noticed. It became a “thing.” I’m yawning now. You are too. It helped me stand out, and things people notice about you can help you too.

2. I used to ask everyone who bought my course, why they bought my course. Many of the answers were centered around the same concepts of “no fluff,” “no BS,” and “knowing how to use punctuation in a comma-separated list.” Lol. But I leaned into this perception that I was an honest dude who would tell you the real truth no matter what. (And I was, and am).

3. I’m decently funny as a defense mechanism to combat past tauma. A real laugh riot, lol. But I can be funny naturally in conversation, which helps people feel at ease and makes sales conversations flow easier. I’m super awkward in person but online and on the phone I can pretend I’m not. Super handy.

4. Bonus tip: even the yawning thing, which I thought was a negative, turned out to be a positive thing that I could use to promote myself, make sales, make me seem like an “anti-marketing” guy. Figure out how to use everything, not just the positive perceptions, as positives.

5. Bonus #2: never try to be something you’re not. You’ll either become someone you hate, or get tired of the shtik and give up on it. Lean into who you are.

Anyway, to do all that you need to not be scared to talk to your customers and find out those things. So go do that.

BTW, what do you want to see more of from this newsletter? Let me know, just hit reply.