🌮 60-Day Content Plan to Attract Clients Like Cats to a Laser Pointer

Last week I talked about how I didn’t create a business the right way for my solopreneur career. Hindsight is 20/20, so my loss is your gain. In this issue you’re fixing that and building out your funnel with this simple strategy that anyone can do.

When you put this into place, you will begin to:

• Build your email list

• Prospect for clients

• Turn competitors into customers (one of my fav Theriot-isms)

• Profit wildly?

Let’s jump in.

Lead Magnet

A lead magnet is something you make that people will give up their email address to get from you. I want you to make at least one. This lead magnet should mirror some process that already happens inside your business. And if you don’t have a process, this will force you to come up with one that makes your business a scalable, repeatable powerhouse. This doesn’t have to be super long or involved, but it does need to be valuable.

The point of the lead magnet is to:

• Demonstrate your authority and expertise

• Lead people to contact you for services instead of doing it themselves

• Eventually sell products to this list

For the purposes of this issue, I’m going to assume your business is providing paid ads services to clients. If you want more examples or can’t think of any for your business, just reply to this email and I’ll help you out.

Here’s some examples of quick lead magnets you can create:

1. Top ten questions to ask yourself before running paid ads for your business.

2. Top five Meta ad settings to change before running ads

3. How to create the perfect Google Ad without guesswork every time

If you need help coming up with ideas for your lead magnet, reply to this email!

Put these behind an email capture form on your website. From now on, all roads should lead to this lead magnet page on your website.

Now you’re ready for the content.

Content

Set up a free account on a bio service like Linktree and add your lead magnet URL as the top link. Add a contact email too if you want.

Fill out your bio with your LinkTree link on all the social platforms you want to use. For re-postability it works out well for you to use Youtube, Instagram, Facebook, and TikTok, but use whatever you want.

You’re going to create short form videos based on your lead magnet topics and posting them to your business accounts either every day or every other day. These should be under a minute or two each, so they shouldn’t take long to create. You can do this sitting in your office, on a walk, hiking in the woods. Wherever.

You’re going to do this for 30 posts minimum (60 days or so), so plan them out in advance. Here’s some examples based on topics you might cover in the lead magnets above:

1. The one question you need to answer before you start running paid ads.

2. Is your budget enough to run paid ads for your business?

3. This one setting could tank your Meta ads before they start.

4. Google keyword research the easy way.

5. What to do when your ads produce ZERO leads.

6. How to know it’s time to run paid ads for your business.

In your caption for these videos, you need to reiterate the main points in the video and tell people to get your cheat sheet (I recommend calling it a cheat sheet or similar) in your bio. If you’re posting on LI, YT or FB you can just link to the cheet sheet in the description.

Lastly, use a free account at CapCut to add captions (and optionally music) to your video.

Once you get started making these, coming up with new topics will be easy, and you’ll get better at filming, but I highly recommend writing down new ideas as they come to you, or tapping them into your phone for later.

Come up with a posting schedule that works for you, and stick to it. Once per day or a few times per week is fine. Cross-post to any other platforms you’re using. Repeat.

This issue is long enough, so if you have questions, reply to this email and let me know. We’ll cover more specifics in the future!